SmartAppend Pricing

SmartAppend™ Pricing Made Simple

Choose the right SmartAppend™ tier for your data file.
Transparent pricing based on the attributes you want appended — no hidden fees, no long-term commitments.

Tier 1 — Foundation

Best for:
Businesses that need clean, deliverable contact data for reliable outreach and compliance.

Core contact validation
Missing contact fill-ins
Basic demographic enrichment
Great for general targeting
Includes appending:

Email addresses
Phone numbers
Basic household / individual demographics

Minimum project: $250

Estimate Foundation Cost →

Tier 2 — Advanced

Best for:
Teams that want smarter segmentation, better audience targeting, and improved campaign ROI.

Everything in Tier 1
Additional household & lifestyle insights
Better audience segmentation
In-market indicators
Plus enhanced audience insights:

Expanded demographic attributes
Household & lifestyle indicators
Improved segmentation variables
In-market indicators (where available)

Minimum project: $400

Estimate Advanced Cost →

Tier 3 — PREMIUM

Best for:
High-volume or performance-driven marketers who need predictive insights and maximum targeting precision.

Everything in Tier 1 & 2
Deepest enrichment available across supported attributes
Lifestyle, affinity & interest cluster segments
Predictive & intent indicators
Most accurate, high-ROI targeting for scaled campaigns
Predictive & performance intelligence:

Predictive scoring & intent signals (where available)
Interest & affinity modeling
Behavioral & purchasing likelihood indicators
Advanced segmentation variables for high-performance targeting

Minimum project: $600

Estimate Premium Cost →

Not Sure Which SmartAppend™ Tier You Need?

Most businesses don’t start out knowing exactly which enrichment level they need — and that’s okay. Use these simple guidelines to choose with confidence:

If your goal is…

✅ Cleaning and validating your customer list → Tier 1
✅ Improving segmentation and targeting accuracy → Tier 2
✅ Driving higher ROI with predictive and intent-based insights → Tier 3

A side-by-side breakdown of enrichment depth, indicators, and targeting capabilities — so you can choose with confidence.

You can always start with a lower tier and scale up as your data strategy evolves.

SmartAppend™ Pricing — Transparent, Predictable, Scalable

Use the calculator below to estimate pricing based on your file size and enrichment needs. Final pricing is confirmed after file review and validation.

All pricing estimates are indicative. Final pricing is confirmed after file review and validation.

Compare SmartAppend™ Tiers in Detail

Feature	Tier 1	Tier 2	Tier 3
Core contact validation	✔	✔	✔
Missing contact fill-ins	✔	✔	✔
Basic demographic enrichment	✔	✔	✔
Better audience segmentation		✔	✔
In-market indicators		✔	✔
Lifestyle & interest insights		✔	✔ (expanded)
Household-level data (where available)		✔	✔
Financial capacity indicators			✔
Multi-source identity reinforcement			✔
Predictive & intent indicators			✔
Recommended use cases	General targeting	Audience segmentation	Precision marketing & high-ROI campaigns

SmartAppend™ Pricing — FAQs (Tier-Focused & Buyer-Friendly)

Each SmartAppend™ tier builds on the previous one:

Tier 1 focuses on clean, reachable contact data
Tier 2 adds audience segmentation and in-market insights
Tier 3 adds predictive and intent-based intelligence for precision targeting

You can start with the tier that fits your current goals and scale up as your strategy evolves.

Validation ensures the contact data you already have is accurate and usable.
Append adds missing contact fields—such as email or phone—when a confident match is available.

This improves deliverability, reduces waste, and increases response rates across campaigns.that fits your current goals and scale up as your strategy evolves.

Not necessarily. Appended data depends on match confidence, data availability, and permitted use.
SmartAppend™ prioritizes accuracy over quantity to avoid false or low-quality matches.

SmartAppend™ pricing is based on actual successful matches and appends, not on assumptions that every record will receive new data.

The pricing calculator provides an estimate based on record volume and selected tier. Final pricing is confirmed after file review, once match rates and enrichment scope are known.

The calculator is designed to:

Provide a transparent, conservative estimate
Show maximum potential cost at scale
Ensure minimum project thresholds are clearly understood

Final pricing is typically lower than the estimate when match rates are below 100%.

Yes. You are charged based on:

Records successfully enriched
Appends that meet match-confidence criteria

You are not charged for unmatched or unverifiable records.

Minimum project costs reflect:

Data licensing requirements
Processing, validation, and QA overhead
Vendor minimums

They ensure SmartAppend™ can deliver enterprise-grade results regardless of file size..

Tier 2 introduces household, lifestyle, interest, and in-market indicators that allow you to:

Group audiences more intelligently
Tailor messaging by interest or behavior
Reduce wasted spend by focusing on higher-relevance segments

Segmentation is typically applied after enrichment using your CRM, ESP, or marketing platform.

In-market indicators signal that a consumer or household is actively interested in a specific category.
They help you focus campaigns on audiences more likely to respond—without requiring predictive modeling.

These indicators are ideal for improving relevance and timing in Tier 2 campaigns.

Tier 3 adds predictive and intent-based intelligence that helps you:

Prioritize who to contact first
Focus spend on higher-probability prospects
Align offers with financial capacity and readiness

This tier is best for performance-driven, high-volume, or competitive campaigns.

No. Many campaigns perform best with clean data and basic segmentation.
Predictive and intent indicators are most valuable when timing, prioritization, and ROI precision matter.

Yes. Many clients begin with Tier 1 or Tier 2 and move up as their data strategy matures or campaign complexity increases.

Pricing shown by the calculator is an estimate.
Final pricing is confirmed after file review, match validation, and scope confirmation—before any processing begins.

Yes. Each tier includes a minimum project cost, which is clearly shown and automatically applied in the pricing calculator.