Data Enhancement + Enrichment

Turn Raw Customer Data Into Actionable Intelligence.

Clean, enrich, and transform your customer file with demographic, psychographic, behavioral, and technographic insights, all delivered with accuracy you can trust.

Run a Free File Diagnostic see Sample Output report

What Is SmartAppend™?

SmartAppend™ is a next-generation data enhancement and enrichment system that transforms raw customer files into complete, accurate, and insight-rich profiles. Our process standardizes, validates, and cleans your data, then enriches each record with powerful demographic, psychographic, behavioral, technographic, geographic, and firmographic attributes. The result is a customer dataset that’s cleaner, smarter, and far more actionable — enabling sharper targeting, stronger segmentation, and better marketing ROI.

The Six Core Data Dimensions We Enhance & Enrich

Demographic Data

Gain visibility into age, gender, income, education, household makeup, homeownership, and more, helping you understand who your customers truly are.

Psychographic Data

Identify attitudes, interests, lifestyle markers, values, motivations, and personality indicators that reveal why customers behave the way they do.

Behavioral Data

Analyze purchase activity, spending patterns, engagement signals, browsing behaviors, and channel preferences to understand what customers do.

Firmographic Data (B2B only)

Gain insights into company size, industry, revenue, employee count, and growth stage to better segment and target business customers.

Geographic Data

Understand where your customers live, work, and engage. Leverage ZIP+4, census block, DMA, and other geographic markers for precise targeting and analysis.

Technographic Data

Identify the tools, platforms, software, and technologies your customers use, enabling smarter outreach, better personalization, and more effective messaging.

How SmartAppend™ Intelligence Is Used

See how enriched customer intelligence powers stronger marketing, smarter targeting, and better business decisions across your entire organization.

Personalized Customer Experiences

Deliver tailored messaging based on interests, past purchases, lifecycle stage, and behavioral signals — improving engagement and satisfaction.

Smarter Marketing & Advertising

Target the right audience with more precision, improving CTR, lowering CPA, and strengthening conversion efficiency across all channels.

Improved Lead Scoring

Prioritize your highest-value prospects using demographic, behavioral, technographic, and psychographic intelligence.

Audience Insights & Profiling

Reveal who your best customers actually are so you can build higher-quality look-alike audiences and market more strategically.

Operational Efficiency

Eliminate bad, incomplete, duplicate, and low-value records so your team stops wasting time and budget.

Business Intelligence

Gain a clearer understanding of your true buyer profile so every marketing, sales, and product decision becomes more data-driven.

See Your SmartAppend™ Diagnostic in Action

See a Sample SmartAppend™ Data Intelligence Report

See how enriched customer intelligence powers stronger marketing, smarter targeting, and better business decisions across your entire organization.

Download a Sample SmartAppend™ Report (PDF)
primary metric

Data Completeness Score

Shows how complete your customer records are across demographic, behavioral, technographic, and more.

ATTRIBUTE COVERAGE

Enrichment Depth Score

Measures how much new intelligence SmartAppend™ adds to each record.

TOP-LEVEL INSIGHTS

Audience Intelligence Summary

Includes buyer clusters, similarity scoring, and top audience traits.

Industries We Serve

SmartAppend™ powers data quality and customer intelligence for marketers across retail, financial services, home services, healthcare, automotive, real estate, and more.
See all industries ➜

SmartAppend™ FAQs

Get clear answers about how SmartAppend™ enhances your customer data, which file types we accept, how long processing takes, and what to expect from your enriched dataset.

SmartAppend™ enriches demographic, psychographic, behavioral, technographic, firmographic, and geographic attributes — giving each customer record a deeper, more complete intelligence profile.

No. SmartAppend™ corrects, standardizes, validates, and repairs your data first—then enriches it. Even messy or incomplete customer files can be transformed into accurate, actionable intelligence.

We accept CSV, Excel, CRM exports, marketing platform lists, and most structured datasets. If your file can be exported, we can process it.

We accept CSV, Excel, CRM exports, marketing platform lists, and most structured datasets. If your file can be exported, we can process it.

Your diagnostic includes:

  • Data Completeness Score
  • Enrichment Depth Score
  • Audience Intelligence Summary
  • Recommendations to improve segmentation and targeting

Yes. SmartAppend™ uses privacy-safe, permissible-use data sources and adheres to all industry standards including CCPA, GDPR (where applicable), and U.S. data compliance frameworks.

SmartAppend™ works best for industries that rely on accurate customer records, segmentation, and targeted outreach — without involving highly regulated data. We support:

  • Home services (HVAC, plumbing, roofing, maintenance)
  • E-commerce and retail
  • Real estate & property services
  • Automotive services and dealerships
  • Hospitality & travel
  • Education & training providers
  • B2B services & SaaS
  • Wellness, fitness, and elective healthcare providers (no PHI or medical records)

We do not work with:

  • Financial services
  • Insurance companies
  • Non-profit fundraising organizations
  • Any organization requiring access to sensitive or regulated personal data

SmartAppend™ is designed for businesses that want cleaner, smarter customer intelligence — without compliance risk.

Yes.
B2B: firmographic, technographic, industry, and company attributes.
B2C: demographic, psychographic, behavioral, and geographic attributes

Our intelligence is sourced from verified datasets, AI models, and multi-source validations. SmartAppend™ prioritizes accuracy, recency, and consistency across all appended attributes.

You’ll receive:

  1. A confirmation
  2. Your completed SmartAppend™ Data Intelligence Report
  3. Your enhanced CSV with all enriched fields
  4. Optional access to custom Looker dashboards
Helping most industries